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Whether you are a founder, general manager, chef or brand spokeperson, the people who speak for your brand shape how it is perceived. This bespoke, hands-on session prepares your spokespeople to handle interviews, press trips and media moments with confidence, clarity and a sense of your brand at its best. Delivered by Tiphaine with the perspective of someone who works with luxury travel and lifestyle journalists every day, it turns nervous interviewees into compelling, quotable voices.
What Is Included
Pre-session preparation. A short discovery conversation or questionnaire to understand your brand, your spokespeople and the scenarios they are most likely to face, so the training is tailored entirely to you.
Core media skills. Practical coaching on staying on message, bridging to key points, handling difficult questions and speaking in a way that journalists love to quote.
Brand storytelling. Guidance on weaving your brand narrative and key messages naturally into interviews, so every appearance reinforces your positioning.
Live practice interviews. Realistic mock interviews based on the formats your spokespeople will encounter, from print and broadcast to press trip conversations, with honest, constructive feedback.
Press trip and hosting confidence. Specific preparation for hosting journalists in person, a frequent and high-value scenario in luxury hospitality.
A personalised takeaway summary. A written recap of key messages, strengths, areas to develop and practical tips your spokespeople can keep and revisit.
Why It Is Worth It
Confidence under pressure. Your spokespeople walk into interviews and press trips composed, prepared and in control of the conversation.
Consistent, on-brand messaging. Every appearance reinforces your positioning rather than diluting it.
Stronger coverage. Quotable, confident spokespeople give journalists what they need, which leads to richer, more flattering coverage.
Reputation protection. The skills to handle tricky or unexpected questions calmly, reducing the risk of an off-message moment.
Tailored, not generic. Built entirely around your brand, your people and the situations they will actually face.
How It Works
You confirm your session and share a short brief on your spokespeople and objectives.
TRPR prepares a bespoke session built around your brand and likely media scenarios.
The session is delivered online or in-person (London only), combining coaching with live practice interviews.
Each participant receives a personalised written summary to keep and revisit.
Whether you are a founder, general manager, chef or brand spokeperson, the people who speak for your brand shape how it is perceived. This bespoke, hands-on session prepares your spokespeople to handle interviews, press trips and media moments with confidence, clarity and a sense of your brand at its best. Delivered by Tiphaine with the perspective of someone who works with luxury travel and lifestyle journalists every day, it turns nervous interviewees into compelling, quotable voices.
What Is Included
Pre-session preparation. A short discovery conversation or questionnaire to understand your brand, your spokespeople and the scenarios they are most likely to face, so the training is tailored entirely to you.
Core media skills. Practical coaching on staying on message, bridging to key points, handling difficult questions and speaking in a way that journalists love to quote.
Brand storytelling. Guidance on weaving your brand narrative and key messages naturally into interviews, so every appearance reinforces your positioning.
Live practice interviews. Realistic mock interviews based on the formats your spokespeople will encounter, from print and broadcast to press trip conversations, with honest, constructive feedback.
Press trip and hosting confidence. Specific preparation for hosting journalists in person, a frequent and high-value scenario in luxury hospitality.
A personalised takeaway summary. A written recap of key messages, strengths, areas to develop and practical tips your spokespeople can keep and revisit.
Why It Is Worth It
Confidence under pressure. Your spokespeople walk into interviews and press trips composed, prepared and in control of the conversation.
Consistent, on-brand messaging. Every appearance reinforces your positioning rather than diluting it.
Stronger coverage. Quotable, confident spokespeople give journalists what they need, which leads to richer, more flattering coverage.
Reputation protection. The skills to handle tricky or unexpected questions calmly, reducing the risk of an off-message moment.
Tailored, not generic. Built entirely around your brand, your people and the situations they will actually face.
How It Works
You confirm your session and share a short brief on your spokespeople and objectives.
TRPR prepares a bespoke session built around your brand and likely media scenarios.
The session is delivered online or in-person (London only), combining coaching with live practice interviews.
Each participant receives a personalised written summary to keep and revisit.
