FREQUENTLY ASKED QUESTIONS

TRPR is a London-based boutique PR and communications agency specialising in luxury hotels, travel, hospitality, and lifestyle brands. Founded by Tiphaine, a French native with over 12 years of experience in the London PR industry, we work with a carefully selected portfolio of clients to deliver exceptional media results with personal, senior-level attention.

As a boutique agency, TRPR offers something that larger agencies often cannot: direct, consistent access to the founder and senior practitioner on every account. There are no junior teams managing your account behind the scenes. When you work with TRPR, you work with Tiphaine - which means your brand benefits from over 12 years of senior-level expertise, media relationships, and strategic thinking every day.

We also work with a deliberately limited number of clients, which means each brand receives the attention and commitment it deserves.

TRPR works fluently in both English and French. Our bilingual capability is one of our most distinctive strengths, allowing us to communicate your brand with complete authenticity to both UK and French-speaking audiences, manage relationships with international media, and act as a seamless bridge between French-speaking clients and the British media landscape.

We offer a comprehensive range of communications services, including:

• Media relations and press office management

• Brand strategy and narrative development

• UK and international media pitching and placement

• Influencer relations and strategic partnerships

• Bespoke press trip organisation and management

• Event management and brand activations

• VIP and celebrity relations

• Bilingual PR for French and English-speaking markets

All of our services are tailored to the specific needs and objectives of each client.

Absolutely! And this is one of our particular strengths. TRPR's founder is French, bilingual, and has spent her entire career in the London PR industry. This makes us uniquely positioned to represent French luxury hotels in the UK: we understand your brand values and your market instinctively, and we have the relationships and cultural intelligence to communicate them with full effect to British media and audiences.

Whether you are a French hotel group looking to build awareness in the UK market, launching a new property, or repositioning an existing brand, we can help.

Our focus is earned media -- editorial coverage, press relations, and influencer partnerships, rather than paid or owned social media management. That said, we work closely with social media and digital teams where relevant, and can advise on how your PR strategy should integrate with your broader digital communications.

PR is a long-term discipline, and we are always honest about this with our clients. Meaningful media relationships take time to build, and editorial coverage cannot be guaranteed or placed to a fixed deadline in the way that advertising can.

That said, for clients with a compelling story and a strong brand, we typically begin securing coverage within the first one to three months. The results compound over time: as media relationships develop and your brand becomes better known in the UK market, the frequency and quality of coverage tends to increase significantly.

We work with clients on both a retained monthly basis and on a project basis for specific campaigns, events, or press trips. Retainer arrangements tend to deliver the best long-term results, as they allow for consistent relationship-building and strategic continuity. However, we understand that not every brand is ready for a full retainer, and we are happy to discuss project-based arrangements where appropriate.

We deliberately keep our client portfolio small. This is a defining principle of TRPR: by working with fewer clients, we ensure that every brand we represent receives the level of senior attention and commitment that genuine results require. We will always be honest with you if we feel our capacity does not allow us to serve you to the standard you deserve.

Transparency and accountability are central to how we work. All TRPR clients receive:

• Detailed monthly coverage reports, including publication, reach, and tone

• Regular bi-weekly or monthly calls to review activity and strategy

• Comprehensive quarterly and annual reviews, assessing progress against objectives

• Honest assessments of what is working well and where strategy should evolve

We do not believe in vanity metrics. Our reporting is designed to demonstrate the real commercial value of PR activity in a way that is meaningful to your business.

Our fees vary depending on the scope of work, the size of the programme, and whether we are working on a retainer or project basis. We do not publish standard rates publicly, as every client relationship is different and we prefer to have a conversation first to understand your needs and objectives properly.

What we can say is that our boutique structure means our fees are competitive with comparable senior-level practitioners in the London market, and that we are always transparent about costs before any work begins. Please get in touch to discuss.