❋

October 3-7  |  Starting at $500

Luxury Hotel PR Agency in London

Discuss Your Hotel

What to Expect

TRPR is a London-based boutique PR agency specialising in luxury hotels, resorts and hospitality brands.

We help distinctive properties build awareness, reputation and editorial visibility through strategic positioning, proactive media relations, hotel reviews, press stays, press trips, launches, events and creative campaigns.

Whether you are opening a new hotel, entering the UK market or looking to raise the profile of an established property, we create tailored PR strategies designed around your hotel, your audience and your commercial priorities.

❋ PR built around the property, not a template

No two hotels should have the same PR strategy. A beachfront resort, urban design hotel, wellness retreat and historic country property each have different audiences, stories and reasons to travel. We start by understanding what makes the property genuinely distinctive, from its location, architecture and interiors to its people, food, wellness offering, cultural context and guest experience. From there, we identify the stories that can give journalists a genuine reason to cover it.

❋ Hotel launches

A hotel opening creates an important window of media attention. TRPR develops launch strategies designed to build momentum before, during and after opening, including positioning, messaging, media announcements, targeted journalist outreach, launch events, press stays and ongoing story generation. The objective is not simply to secure opening coverage, but to establish a clear identity for the property from the outset.

❋ UK media relations

Securing meaningful UK media coverage requires more than sending a press release to a large database. We identify the journalists and publications most relevant to each property, develop tailored story angles and build relationships around the hotel over time. Our outreach spans national newspapers, luxury travel titles, consumer magazines, lifestyle media, design and interiors publications, wellness media, business titles and specialist travel press.

❋ Hotel reviews and press stays

First-hand experience remains one of the most valuable tools in hotel PR. TRPR identifies relevant journalists and editors for individual press stays, manages invitations and communications, coordinates expectations with the hotel and follows up strategically after each visit. The aim is not simply to fill complimentary rooms. It is to host the people most likely to generate valuable, credible editorial coverage.

❋ Press trips

We create and manage individual and group press trips for hotels, resorts and destinations. This can include journalist targeting, invitations, travel coordination, itinerary development, briefing materials, hosting strategy and post-trip follow-up. Every press trip starts with the editorial objective and is built backwards from the coverage opportunity.

❋ General Manager and founder profiling

The people behind a hotel can become some of its strongest media assets. We identify opportunities for General Managers, founders, designers, chefs and wellness experts to contribute commentary, take part in interviews and establish themselves as authoritative voices within the hospitality and travel sectors. This can include profiling opportunities, expert commentary, podcasts, industry features and thought-leadership.

WHAT MAKES A HOTEL STORY NEWSWORTHY

Beautiful rooms alone rarely create sustained media coverage. The strongest hotel PR finds the stories around the property. That might be the architecture, the destination, an unusual guest experience, the founder's vision, a pioneering wellness programme, a chef, an emerging neighbourhood, a cultural collaboration or a wider trend the hotel can credibly speak to. Our role is to identify those opportunities, shape them editorially and connect them with the right journalists at the right moment.

WHY TRPR

TRPR combines the strategic thinking and media relationships of a senior agency with the flexibility and close involvement of a boutique consultancy.

Senior-led

Clients work directly with experienced PR counsel throughout the relationship.

Highly targeted

We focus on the journalists, publications and opportunities that are most relevant to your property.

Editorially minded

We understand that what matters to a hotel and what matters to a journalist are not always the same thing. We find the point where the two meet.

International in outlook

We combine deep UK media experience with wider expertise across Europe, the US and the UAE.

Tailored

Every strategy is shaped around the individual hotel, its market, its story and its commercial priorities.