Hi, I’m Tiphaine, founder of TRPR.
Tiphaine has more than 12 years' experience in public relations, with particular expertise across luxury travel, hospitality, destinations and wellness.
Her career has involved working with international hotels, resorts, tourism destinations and luxury lifestyle brands, developing PR strategies designed to build reputation and generate meaningful editorial visibility.
Based in London and fluent in both English and French, Tiphaine combines an extensive understanding of the UK media landscape with international communications experience.
Her work ranges from long-term brand positioning and proactive media relations to hotel launches, destination campaigns, press trips, events, executive profiling and strategic partnerships.
Senior pr expertise, without the layers
TRPR is a boutique London PR agency specialising in luxury travel, hotels, hospitality and wellness.
Founded by PR Director Tiphaine Rolland, the agency was created to offer brands something increasingly difficult to find within the traditional agency model: experienced, senior-level counsel combined with the responsiveness, creativity and personal involvement of a small consultancy.
Clients work directly with Tiphaine throughout their relationship with TRPR, from strategy and positioning to media outreach, press trips and day-to-day communications.
WHY TRPR?
TRPR was built around a simple principle: clients should have direct access to the person responsible for their strategy.
Our boutique structure allows us to stay close to the brands we represent, understand their commercial priorities and move quickly when opportunities arise.
It also means we can be selective.
Rather than building the largest possible client roster, TRPR focuses on working with brands where we believe there is a strong story to tell and a meaningful role for PR to play.
International outlook, London expertise
London remains one of the world's most influential centres for travel and lifestyle media.
TRPR brings more than a decade of experience working within that landscape, alongside relationships and campaign experience extending into the US, UAE and key European markets.
This international outlook is particularly valuable for hotels, destinations and hospitality brands looking to establish or strengthen their profile with UK media while maintaining a wider global communications perspective.
How we work
STRATEGIC
We start by understanding where your business is going, not simply what you want to announce. PR strategy is built around commercial priorities, brand positioning and the audiences you need to influence.
Editorially minded
We understand that what matters to a brand and what matters to a journalist are not always the same thing. Our role is to find the intersection between the two and turn it into a story worth covering.
PERSONAL
Every client receives close senior involvement and straightforward communication. We value honest advice, realistic expectations and long-term relationships over short-term promises.
results Focused
PR activity should have a purpose. We continually review what is generating traction, where opportunities are emerging and how communications can contribute to the wider growth and reputation of the brand.