PR Packages for hospitality & travel brands

A new property, restaurant, spa, suite or brand deserves a launch that lands. The PR Launch Blueprint gives you a complete, considered plan to take your news to market with impact, built on TRPR's direct relationships with luxury travel and lifestyle media across the UK, Europe, the US, the UAE and beyond. It is everything you need to launch with confidence, delivered as one strategic document your team or your chosen agency can put straight into action.

What Is Included

• In-depth discovery. A detailed questionnaire and briefing call to understand your launch, your brand story, your audience and your commercial objectives.

• Positioning and key messages. A clear narrative and set of key messages that frame your launch in a way that resonates with luxury media and your target guest.

• Pitchable story angles. A set of distinct, compelling story angles designed to appeal to different titles, journalists and markets.

• A phased launch timeline. A practical, milestone-based plan covering the run-up, the announcement moment and the post-launch momentum, so nothing is left to chance.

• A top-tier, targeted media list. A curated list of the most relevant journalists, editors and outlets across your priority markets, with named contacts.

• Press materials guidance. A recommended press toolkit, including the release, fact sheet and imagery your launch will need, with guidance on tone and content.

• Press trip and partnership ideas. Recommendations for hosting media and for brand partnerships or activations that amplify your launch.

• A polished written blueprint. Everything delivered in one beautifully presented strategic document that becomes your launch playbook.

Why Brands Choose the Blueprint

• A launch with direction. A clear, expert-led plan that replaces guesswork with a considered strategy.

• Specialist media insight. The benefit of TRPR's direct, current relationships across luxury travel and lifestyle media.

• Ready to activate from day one. A media list, angles and timeline your team can act on immediately, saving weeks of work.

• Flexibility on delivery. Use it in-house, hand it to your existing agency, or use it as the foundation for working with TRPR.

• A low-risk way to start. Senior strategic expertise for a single, transparent fee, with no ongoing commitment.

How It Works

1. You confirm your engagement and receive the TRPR discovery questionnaire.

2. We hold a briefing call to understand your launch, story and objectives in full.

3. TRPR builds your positioning, angles, timeline and targeted media list.

4. Your completed blueprint is delivered within ten days, ready to put into action.

A single, focused engagement designed to give your brand absolute clarity on where it stands and exactly what to do next. Drawing on direct relationships with luxury travel and lifestyle media on your targeted markets, TRPR delivers an expert, independent assessment of your current PR position and a clear, actionable plan to move it forward, all without the commitment of a retainer.

What Is Included

• A detailed discovery questionnaire. A carefully structured questionnaire completed by you, designed to give TRPR a deep understanding of your brand, your story, your audience and your PR objectives, so the audit is built around what matters most to you.

• A full review of your current PR position. An expert assessment of your brand positioning, messaging, media coverage and share of voice, benchmarked against your key competitors in the luxury hospitality space.

• A top-tier, targeted media list. A curated list of the most relevant journalists, editors and outlets for your brand to target, spanning luxury travel, lifestyle and consumer titles across your priority markets.

• A clear and actionable list of PR actions. A prioritised set of practical recommendations your team can implement immediately, whether you continue in-house or appoint an agency, covering storytelling, media outreach, hosting and announcements.

• A polished written audit document. Everything delivered in one considered, beautifully presented report that becomes a genuine working tool for your team.

Why Brands Choose the Audit

• An expert, outside perspective. An independent view from a specialist who works across the luxury travel and hospitality landscape every day, free from internal bias.

• Clarity on where you stand. A precise understanding of how your brand is performing against its direct competitors, rather than relying on assumptions.

• Missed opportunities, identified. A clear view of the coverage, relationships and stories your brand is currently leaving on the table.

• A focused, prioritised roadmap. Practical recommendations you can act on straight away, with no time wasted on activity that will not move the needle.

• A ready-to-use media list. The right contacts to approach from day one, saving your team weeks of research.

• A low-risk investment. Senior, specialist PR expertise and a fresh strategic view for a single, transparent fee.

How It Works

1. You confirm your engagement and receive the TRPR discovery questionnaire.

2. You complete and return the questionnaire, sharing your brand background and PR objectives.

3. TRPR reviews your position, builds your targeted media list and prepares your recommendations.

4. Your completed audit is delivered within seven days, ready for your team to put into action.

Whether you are a founder, general manager, chef or brand spokeperson, the people who speak for your brand shape how it is perceived. This bespoke, hands-on session prepares your spokespeople to handle interviews, press trips and media moments with confidence, clarity and a sense of your brand at its best. Delivered by Tiphaine with the perspective of someone who works with luxury travel and lifestyle journalists every day, it turns nervous interviewees into compelling, quotable voices.

What Is Included

• Pre-session preparation. A short discovery conversation or questionnaire to understand your brand, your spokespeople and the scenarios they are most likely to face, so the training is tailored entirely to you.

• Core media skills. Practical coaching on staying on message, bridging to key points, handling difficult questions and speaking in a way that journalists love to quote.

• Brand storytelling. Guidance on weaving your brand narrative and key messages naturally into interviews, so every appearance reinforces your positioning.

• Live practice interviews. Realistic mock interviews based on the formats your spokespeople will encounter, from print and broadcast to press trip conversations, with honest, constructive feedback.

• Press trip and hosting confidence. Specific preparation for hosting journalists in person, a frequent and high-value scenario in luxury hospitality.

• A personalised takeaway summary. A written recap of key messages, strengths, areas to develop and practical tips your spokespeople can keep and revisit.

Why It Is Worth It

• Confidence under pressure. Your spokespeople walk into interviews and press trips composed, prepared and in control of the conversation.

• Consistent, on-brand messaging. Every appearance reinforces your positioning rather than diluting it.

• Stronger coverage. Quotable, confident spokespeople give journalists what they need, which leads to richer, more flattering coverage.

• Reputation protection. The skills to handle tricky or unexpected questions calmly, reducing the risk of an off-message moment.

• Tailored, not generic. Built entirely around your brand, your people and the situations they will actually face.

How It Works

1. You confirm your session and share a short brief on your spokespeople and objectives.

2. TRPR prepares a bespoke session built around your brand and likely media scenarios.

3. The session is delivered online or in-person (London only), combining coaching with live practice interviews.

4. Each participant receives a personalised written summary to keep and revisit.